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Leadership · Design Systems · Human-Centered AI

Hi, I'm
Ulises Arvizu
and I Design
Experiences

20 years of design experience · 12 years in Digital Products · 9 years in Enterprise products · +8 years in Design Systems · +7 years teaching design · 6 years spreading design through The UX Rebels podcast · 5 years reflecting on design in Iterative Thinking

Ulises Arvizu
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Design Systems Human-Centered AI Principal Designer Leadership Mentoring Mexico City UX Rebels Podcast HablemUX Iterative Thinking Startups Enterprise Product Design Stakeholder Management Ideation Prototyping UX Design Design Systems Human-Centered AI Principal Designer Leadership Mentoring Mexico City UX Rebels Podcast HablemUX Iterative Thinking Startups Enterprise Product Design Stakeholder Management Ideation Prototyping UX Design

About

Things don't work because they are beautiful.
They are beautiful because they work.

I've spent over a decade at the intersection of product design, Design Systems, and Human-Centred AI. What I've learned in that time is simple: most design problems aren't form problems — they're structure problems.

I work well in ambiguity. I make complex decisions, translate them into solutions other teams can adopt, and document them so the work doesn't die in a Figma file with no context. I've led teams and aligned stakeholders in enterprise environments — because a system nobody adopts isn't a system; it's just a well-organized folder.

Outside of product work, I write at Iterative Thinking, co-founded HablemUX, and teach design at universities and practice communities across Latin America.

AI makes building easy. It doesn't make thinking easy. That's still our job.

Design Systems AI UX Component architecture Figma Educator Principal Level Tokenization Accessibility
+12
Years in digital
product design
+77
Editions of
Iterative Thinking
1K
Members in the
HablemUX community

Selected Work

Projects that show
how I think

Oracle · Redwood · 2024

Canvas Tools
Page Template

Addressed a systemic gap in visual and spatial builder experiences. Delivered in one quarter, adopted by 7+ product teams.

Canvas Tools Page Template
2024
Scotiabank México · Mobile Banking · 2017

Scotiabank
Native App

Native mobile app for iOS and Android built in 6 months with a team of 6. +30% active users. 70% cost savings vs. the LEAP system ($300k vs $2.3M).

Scotiabank Mobile App
2017
Scotiabank · Digital Banking · 2020–2021

OneBank
Omnichannel Origination

Six disconnected systems unified into a single omnichannel tool. Led as interim Design Manager with a team together for less than a month. Digital sales from 20% to 85%.

OneBank Omnichannel Origination
2020
SFP · Federal Government · 2017

Publik
Design System

Design system for the Mexican government that enabled delivering 3 digital products in parallel in 3 months, from scratch. Form completion +20%.

Publik Design System
2017

"Design creates culture. Culture shapes values.
Values determine the future."

— Robert L. Peters